Walk into any store and you will see an eau de toilette labelled for men and another for women. But is the difference real, or is it marketing? Let us explore.
The truth about gendered eau de toilette
Chemically, an eau de toilette has no gender. The split comes from tradition: florals marketed to women, woods and citrus to men. But scent has no rules.
The rise of the unisex eau de toilette
Modern perfumery embraces the unisex eau de toilette. A mineral, citrus or musk eau de toilette suits anyone. eau8 composes every eau de toilette to be worn by all.
How to choose regardless of label
Ignore the marketing. Choose the eau de toilette that smells right on your skin. Our Eau8 signature is a unisex eau de parfum, with eau de toilette options like Eau4.
Explore the genderless eau8 collection.